Mojos Clothing

‍More about this project‍

Mojos Clothing is a winter sports brand started by MMH's founder. It was founded in 2014 with the aim to bring retro ski apparel back to the market using premium materials.

Mojo began by working with universities, partnering with six of them in the first winter and creating custom designs for each one. After a successful first season, Mojo expanded my target audience to include corporate companies, military ski trips, and consumer brands. Due to high demand, they introduced a non-custom range and set up an e-commerce website to sell these designs. This led to exhibiting at large trade shows and selling in multiple ski shops across Europe, ultimately establishing Mojos as a well-known brand in the snow sports industry.